Clear information architecture is a form of hospitality. It helps visitors understand a site without having to think about where a piece of information belongs.
Set the core pages
For a personal site, home, about, services, work, insights, and contact are a strong foundation. Add new pages only when there is a genuinely different reader goal.
Use concrete navigation language
Choose labels that are easy to understand, such as “Services” and “Work”. Creative labels often increase cognitive load without adding meaning.
Create a two-level hierarchy
Place articles and case studies beneath a clear hub. Visitors should be able to return to the category from every detail page.
Create exit paths
On articles, guide readers to related writing or services. On work pages, guide them to context, process, or contact.