A domain in your own name is more than a web address. It is a meeting point for work, ideas, and the way people begin a professional relationship with you.
Control the context
On your own domain, you determine the order of the story: what matters most, which work is relevant, and where people can go after reading.
Become easier to reference
A clear address makes it easier for colleagues, media, and prospective clients to share an official source about you. This matters when your name is the primary search term.
Resist platform change
Social networks change, but a domain can remain a stable centre if you keep it maintained. Older links can be redirected thoughtfully, too.
Make room to grow
A site can grow from a profile into a portfolio, publication, or service centre without having to rebuild its identity.