A niche is not a fence around your choices. It is a way to focus proof, language, and relationships so the right people can find you more easily.
Map the intersection of three signals
Look for the meeting point between problems you can solve, groups who understand the value of that solution, and the energy that keeps you learning.
Avoid labels that are too broad
“Business consultant” is difficult to translate into a real need. Narrow it with a problem type, business stage, or industry context without trapping yourself in a title.
Test through conversation
Use proposals, discovery calls, and content as a laboratory. Notice the language prospective clients use when they describe their problem.
Leave room to evolve
Write a niche as a direction of contribution rather than a fixed job. It allows your offer to develop as your evidence and experience grow.