For a name-based site, SEO works best when it helps search engines understand your identity, expertise, and body of work consistently.
Unify identity across the site
Use your name, role, and areas of expertise consistently in titles, descriptions, navigation, and structured data. Consistency reduces entity ambiguity.
Create pages that meet intent
One “about” page cannot serve every need. Service, work, and article pages expand the context that can be discovered for different search questions.
Use short, meaningful URLs
Addresses such as /services or /insights/content-strategy are easier to read, share, and understand than long parameters or unnecessary dates.
Maintain internal links
Connect articles to relevant services or work. It helps people continue their exploration while explaining your information architecture to crawlers.